Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it?
نویسندگان
چکیده
منابع مشابه
Impact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
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ژورنال
عنوان ژورنال: Binus Business Review
سال: 2020
ISSN: 2476-9053,2087-1228
DOI: 10.21512/bbr.v11i3.6464